Resources, training, articles, and other tools you can use to market your business more effectively.
New to marketing? Not sure where to start? This section has basic marketing tips and how-to-guides to get you started.
You're not made of money - but you need to compete with the big boys. There are great, inexpensive tools out there that let you do that - these are some of our favorites.
Your brand is your company's personality: the way it interacts with the world. Here's how to start defining - and expressing - it to win your ideal customers.
Wondering where to focus your limited time and resources when it comes to marketing your business? This quick quiz will point you in the right direction.
A University of Vermont study on cheese consumption and buying habits, found that there are generally two groups of cheese consumers: those who are price sensitive, and those who are quality sensitive. The results showed that the quality seekers were willing to pay between 15% and 25% more for each in a series of attributes, such as organic, artisanally made, locally produced, etc.
Add that up, and a cheese with all of these attributes could sell for about twice as much as a cheese with none of them.
Inaccurate data about customers has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue.
If you're serious about improving your customers' experience - and your own ability to market to them - data is something you should be paying attention to.
Spoiler alert: four of the five (Poor navigation and several about presentation of the content) fall under the category of user experience. The fifth is not tying your website to any businesses goal or action you want the visitor to take. Does your site make any of these mistakes?
A quick summary of some of the foundational principles of branding, this article gives you food for thought if you're new to the science of branding but want to dive in a little deeper.