Marketing Resources

Resources, training, articles, and other tools you can use to market your business more effectively.

Essentials

New to marketing? Not sure where to start? This section has basic marketing tips and how-to-guides to get you started.

Marketing on a budget

You're not made of money - but you need to compete with the big boys. There are great, inexpensive tools out there that let you do that - these are some of our favorites.

Branding

Your brand is your company's personality: the way it interacts with the world. Here's how to start defining - and expressing - it to win your ideal customers.

Quiz: How should you market your Business?

Wondering where to focus your limited time and resources when it comes to marketing your business? This quick quiz will point you in the right direction.

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Using the Right Words Can Double Your Sales

A University of Vermont study on cheese consumption and buying habits, found that there are generally two groups of cheese consumers: those who are price sensitive, and those who are quality sensitive. The results showed that the quality seekers were willing to pay between 15% and 25% more for each in a series of attributes, such as organic, artisanally made, locally produced, etc.

Add that up, and a cheese with all of these attributes could sell for about twice as much as a cheese with none of them.

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The Real Cost of WordPress

This comparison of the price of using Wordpress vs. Webflow is published by Webflow - yet it is a thorough look at many of the financial and level-of-effort considerations that go into choosing a website platform.

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The Cost of Bad Data

Inaccurate data about customers has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue.

If you're serious about improving your customers' experience - and your own ability to market to them - data is something you should be paying attention to.

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Top 5 Web Design Mistakes Small Businesses Make

Spoiler alert: four of the five (Poor navigation and several about presentation of the content) fall under the category of user experience. The fifth is not tying your website to any businesses goal or action you want the visitor to take. Does your site make any of these mistakes?

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From Inc.com: The New Rules of Branding Your Business Online

A quick summary of some of the foundational principles of branding, this article gives you food for thought if you're new to the science of branding but want to dive in a little deeper.

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