Resources, training, articles, and other tools you can use to market your business more effectively.
New to marketing? Not sure where to start? This section has basic marketing tips and how-to-guides to get you started.
You're not made of money - but you need to compete with the big boys. There are great, inexpensive tools out there that let you do that - these are some of our favorites.
Your brand is your company's personality: the way it interacts with the world. Here's how to start defining - and expressing - it to win your ideal customers.
Wondering where to focus your limited time and resources when it comes to marketing your business? This quick quiz will point you in the right direction.
The infographics at the top of this article should be required reading for all business owners (and, bonus, it will take you about one minute to review them).
Then, keep reading for the explanation of why these things are important and how to apply them in your own business.
Inaccurate data about customers has a direct impact on the bottom line of 88% of companies, with the average company losing 12% of its revenue.
If you're serious about improving your customers' experience - and your own ability to market to them - data is something you should be paying attention to.
Spoiler alert: four of the five (Poor navigation and several about presentation of the content) fall under the category of user experience. The fifth is not tying your website to any businesses goal or action you want the visitor to take. Does your site make any of these mistakes?
A quick summary of some of the foundational principles of branding, this article gives you food for thought if you're new to the science of branding but want to dive in a little deeper.
So ... you want t. A redesign can be a huge success -- or a total flop -- which is why every redesign needs to start with a clear vision and/or problem to solve. And the better you are at defining that vision at the very beginning, the more successful your redesign will be -- and the smoother the entire process will be as well. This article walks you through the steps to setting yourself up for success.