Justin Jackson contradicts the idea that quick action is always best. He claims that usually, the best reaction isn't to "do something." Instead, it's better to "wait."
- Did your competitor launch a new feature? Wait and see how it works out.
- Did you have a new idea in the shower? Wait and see if you're still excited about it in a week.
- Get a suggestion from a customer? Wait and see how important it really is.