Getting people to sign up for your email list is as much "selling" as any other part of your business. People "pay" for valuable content by providing their email address.
That means you need valuable content to give them - before they ever receive a newsletter.
77% of consumers prefer email over social media for personal and permission-based promotional messages. Additionally, 66% of users stated that they have made a purchase as a result of a marketing message they received by email.
The big question isn’t “Why email?” It’s “How do I get my email read?” Read on for tips.