Resources to Make Your Copywriting More Effective

77% of consumers prefer email over social media for personal and permission-based promotional messages. Additionally, 66% of users stated that they have made a purchase as a result of a marketing message they received by email.

The big question isn’t “Why email?” It’s “How do I get my email read?” Read on for tips.

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A University of Vermont study on cheese consumption and buying habits, found that there are generally two groups of cheese consumers: those who are price sensitive, and those who are quality sensitive. The results showed that the quality seekers were willing to pay between 15% and 25% more for each in a series of attributes, such as organic, artisanally made, locally produced, etc.

Add that up, and a cheese with all of these attributes could sell for about twice as much as a cheese with none of them.

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