Facebook studies show that "short, vertical video ads increased the likelihood to buy for 79% of CPG customers, and outperformed image-only ads 100% of the time for brand awareness."
This doesn't have to be as much of a hassle as you think - there are free tools that will let you easily create video from still images.
A study of 6,000 ad campaigns shows: bravery in advertising pays off.
A recent study evaluated the last 50 years of award-winning ad campaigns and found that the safest campaigns did pretty well, the slightly-brave campaigns did the worst, and the bravest campaigns were off the charts in terms of effectiveness.
Most companies freak out when a customer is injured. Burger King's decision to put the x-rays in new ads proves that almost *anything* can be used as a brand differentiator and even the cheekiest, boldest advertising can work.
The takeaway? Don't be afraid to show some personality.
