Resources for Effective Advertising

A study of 6,000 ad campaigns shows: bravery in advertising pays off.

A recent study evaluated the last 50 years of award-winning ad campaigns and found that the safest campaigns did pretty well, the slightly-brave campaigns did the worst, and the bravest campaigns were off the charts in terms of effectiveness.

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Most companies freak out when a customer is injured. Burger King's decision to put the x-rays in new ads proves that almost *anything* can be used as a brand differentiator and even the cheekiest, boldest advertising can work.

The takeaway? Don't be afraid to show some personality.

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