Marketing Resources

Resources, training, articles, and other tools you can use to market your business more effectively.

Essentials

New to marketing? Not sure where to start? This section has basic marketing tips and how-to-guides to get you started.

Marketing on a budget

You're not made of money - but you need to compete with the big boys. There are great, inexpensive tools out there that let you do that - these are some of our favorites.

Branding

Your brand is your company's personality: the way it interacts with the world. Here's how to start defining - and expressing - it to win your ideal customers.

Quiz: How should you market your Business?

Wondering where to focus your limited time and resources when it comes to marketing your business? This quick quiz will point you in the right direction.

all Resources
Text that says "+79%" over an increasing graph line

Mobile-friendly Video Boosts Effectiveness

Facebook studies show that "short, vertical video ads increased the likelihood to buy for 79% of CPG customers, and outperformed image-only ads 100% of the time for brand awareness."

This doesn't have to be as much of a hassle as you think - there are free tools that will let you easily create video from still images.

Learn How >
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How to Get People to Sign Up for Your Email List

Getting people to sign up for your email list is as much "selling" as any other part of your business. People "pay" for valuable content by providing their email address.

That means you need valuable content to give them - before they ever receive a newsletter.

Learn More >
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Why Fat Puppies?

The first thing everyone asks me when they hear the name of my company is: "Why Fat Puppy Marketing?"

Well, ever hear that old song, "How much is that doggie in the window?": "How much is that doggie in the window / The one with the waggly tail / How much is that doggie in the window / I do hope that puppy's for sale."

That little saying sums up a lot of my marketing philosopy.

Read more >

Using the Right Words Can Double Your Sales

A University of Vermont study on cheese consumption and buying habits, found that there are generally two groups of cheese consumers: those who are price sensitive, and those who are quality sensitive. The results showed that the quality seekers were willing to pay between 15% and 25% more for each in a series of attributes, such as organic, artisanally made, locally produced, etc.

Add that up, and a cheese with all of these attributes could sell for about twice as much as a cheese with none of them.

Learn More >

The Biggest Differentiator Of Effective Marketing: Bravery

A study of 6,000 ad campaigns shows: bravery in advertising pays off.

A recent study evaluated the last 50 years of award-winning ad campaigns and found that the safest campaigns did pretty well, the slightly-brave campaigns did the worst, and the bravest campaigns were off the charts in terms of effectiveness.

Learn More >

Ashley Newman of Fat Puppy Marketing Interviewed on TK Business Live

In this interview I talk about my philosophy of marketing, my goals for my clients and what makes working with them so rewarding, and advice for new businesses.

Listen to the Interview >

Burger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppers

Most companies freak out when a customer is injured. Burger King's decision to put the x-rays in new ads proves that almost *anything* can be used as a brand differentiator and even the cheekiest, boldest advertising can work.

The takeaway? Don't be afraid to show some personality.

Learn More >
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Wait & See

Justin Jackson contradicts the idea that quick action is always best. He claims that usually, the best reaction isn't to "do something." Instead, it's better to "wait."

  • Did your competitor launch a new feature? Wait and see how it works out.
  • Did you have a new idea in the shower? Wait and see if you're still excited about it in a week.
  • Get a suggestion from a customer? Wait and see how important it really is.
Read the article >

5 Do's and Dont's of Copywriting for Email Marketing

77% of consumers prefer email over social media for personal and permission-based promotional messages. Additionally, 66% of users stated that they have made a purchase as a result of a marketing message they received by email.

The big question isn’t “Why email?” It’s “How do I get my email read?” Read on for tips.

Learn More >

Kill the Company - The Creative Power of Misfits

This engaging read by noted organizational psychologist Adam Grant celebrates the power of bold thinking - and of considering how employee dissatisfaction can point the way forward.

Learn More >