Marketing Resources

Resources, training, articles, and other tools you can use to market your business more effectively.

Essentials

New to marketing? Not sure where to start? This section has basic marketing tips and how-to-guides to get you started.

Marketing on a budget

You're not made of money - but you need to compete with the big boys. There are great, inexpensive tools out there that let you do that - these are some of our favorites.

Branding

Your brand is your company's personality: the way it interacts with the world. Here's how to start defining - and expressing - it to win your ideal customers.

Quiz: How should you market your Business?

Wondering where to focus your limited time and resources when it comes to marketing your business? This quick quiz will point you in the right direction.

all Posts

Why Fat Puppies?

The first thing everyone asks me when they hear the name of my company is: "Why Fat Puppy Marketing?"

Well, ever hear that old song, "How much is that doggie in the window?": "How much is that doggie in the window / The one with the waggly tail / How much is that doggie in the window / I do hope that puppy's for sale."

That little saying sums up a lot of my marketing philosopy.

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The Biggest Differentiator Of Effective Marketing: Bravery

A study of 6,000 ad campaigns shows: bravery in advertising pays off.

A recent study evaluated the last 50 years of award-winning ad campaigns and found that the safest campaigns did pretty well, the slightly-brave campaigns did the worst, and the bravest campaigns were off the charts in terms of effectiveness.

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Ashley Newman of Fat Puppy Marketing Interviewed on TK Business Live

In this interview I talk about my philosophy of marketing, my goals for my clients and what makes working with them so rewarding, and advice for new businesses.

Listen to the Interview >

Burger King Built Ads From X-Rays of Customers Who Hurt Their Jaws Eating Whoppers

Most companies freak out when a customer is injured. Burger King's decision to put the x-rays in new ads proves that almost *anything* can be used as a brand differentiator and even the cheekiest, boldest advertising can work.

The takeaway? Don't be afraid to show some personality.

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10 Marketing, Web Design & Branding Statistics To Help You Prioritize Business Growth Initiatives

The infographics at the top of this article should be required reading for all business owners (and, bonus, it will take you about one minute to review them).

Then, keep reading for the explanation of why these things are important and how to apply them in your own business.

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How to Develop a Website Redesign Strategy That Guarantees Results

So ... you want t. A redesign can be a huge success -- or a total flop -- which is why every redesign needs to start with a clear vision and/or problem to solve. And the better you are at defining that vision at the very beginning, the more successful your redesign will be -- and the smoother the entire process will be as well. This article walks you through the steps to setting yourself up for success.

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Wait & See

Justin Jackson contradicts the idea that quick action is always best. He claims that usually, the best reaction isn't to "do something." Instead, it's better to "wait."

  • Did your competitor launch a new feature? Wait and see how it works out.
  • Did you have a new idea in the shower? Wait and see if you're still excited about it in a week.
  • Get a suggestion from a customer? Wait and see how important it really is.
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5 Do's and Dont's of Copywriting for Email Marketing

77% of consumers prefer email over social media for personal and permission-based promotional messages. Additionally, 66% of users stated that they have made a purchase as a result of a marketing message they received by email.

The big question isn’t “Why email?” It’s “How do I get my email read?” Read on for tips.

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Kill the Company - The Creative Power of Misfits

This engaging read by noted organizational psychologist Adam Grant celebrates the power of bold thinking - and of considering how employee dissatisfaction can point the way forward.

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How to use: Google My Business

It is essential for all businesses that they be properly listed in Google. This article gives you a simple explanation of what Google My Business is, then walks you through every step to set it up.

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