Wait & See

Justin Jackson contradicts the idea that quick action is always best. He claims that usually, the best reaction isn't to "do something." Instead, it's better to "wait."

  • Did your competitor launch a new feature? Wait and see how it works out.
  • Did you have a new idea in the shower? Wait and see if you're still excited about it in a week.
  • Get a suggestion from a customer? Wait and see how important it really is.
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