A community organization gains better understanding of their values & mission, then launches a new website that enables over $6,000 in sales.
Taryn Temple started Topeka Swing Dance with a basic free website and a clip art logo.
However, with its first anniversary approaching and her eye on launching a large annual event, she knew she needed to upgrade its image to something more professional.
“I was really nervous because it was a big step that I had no experience with. But once we started working together it was like, ‘Oh wow, Ashley knows what she’s talking about’ and I wasn’t nervous anymore.” - Taryn
We began with branding exercises to define what Taryn wanted Topeka Swing Dance to represent to her clients and the community.
Based on TSD’s values of being welcoming, inclusive, and encouraging and providing a fun, happy experience, we developed a joyful color palette and a new logo.
Next, we tackled the clunky and ineffective website. After considering the functionality the website would need as well as Taryn’s desire to be able to make future updates herself, we selected a user-friendly platform with built-in e-commerce and event registration capabilities.
The design of the site reflected Taryn’s goals of addressing people’s questions and fears and making trying a new activity feel approachable.
One big piece of the project was providing the marketing support for TSD’s first-ever weekend-long workshop, TopCity Swing.
As a result of our work together, attendees – many of them from out-of-state – were able to register and pay via the website. Revenue from website sales was nearly $6,000, in addition to at-the-door sales and over $1,700 in sponsorships.
Since then, with an established brand style, Taryn has found it easier to create effective marketing pieces such as newsletters and event fliers, and having a clear vision of the company’s values has given her confidence during media interviews.
The website also continues to be central to TSD’s operations, providing a hub for ongoing ticket sales and new initiatives such as TSD merchandise, a “buddy program” and dance scholarships.
“I am going to feel so much more confident going to people with this in my hand. Wow. I am literally tearing up right now, because I’m kinda scared to do this, to go ask people for money, and you just made it so much easier.” - Taryn